[DPR] Olympus denies reports that it is ceasing DSLR production

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Olympus is denying reports that it is ceasing its production of DSLR cameras. In its official statement (http://translate.google.com/translate?sl=auto&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&eotf=1&u=http%3A%2F%2Fwww.olympus.co.jp%2Fjp%2Fcorc%2Fir% 2Fdata%2Ftes%2F2013%2Fpdf%2Fnr20130213.pdf) Olympus says there is no truth to these reports and the company will continue to offer DSLR cameras alongside its popular mirrorless camera range. The reports came as Olympus promised 'extensive business restructuring' in its imaging division, above and beyond the downsizing already taking place as part of its 'medium term vision.' The company announced (http://www.bloomberg.com/news/2013-02-12/olympus-cuts-profit-forecast-on-impairment-at-imaging-business.html) that it expects its camera business to lose around ¥16 billion (~$170 million) in this financial year - double its forecasts.
In our recent interview (http://www.dpreview.com/articles/7898773566/cp-2013-interview-with-olympus-toshi-terada) with Olympus' Toshi Terada, Manager, Product Planning SLR products, had confirmed the company's commitment to its existing DSLR owners stating, 'There are people using E-400, 500 and 600-series DSLRs, we have to provide products for them to keep enjoying their photography.'



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The Olympus E-5, released in 2010 was Olympus's last DSLR - could it be the last ever?


Click here to read the (Google-translated) statement by Olympus Japan (http://translate.google.com/translate?sl=auto&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&eotf=1&u=http%3A%2F%2Fwww.olympus.co.jp%2Fjp%2Fcorc%2Fir% 2Fdata%2Ftes%2F2013%2Fpdf%2Fnr20130213.pdf)


Więcej... (http://www.dpreview.com/news/2013/02/13/Olympus-denies-ceasing-DSLR-production)

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Over the last couple of days, several Japanese media organizations including Sports Nippon, an affiliate of the famous Mainichi Shimbun newspaper, have published stories suggesting that Olympus might be preparing (http://www.sponichi.co.jp/society/news/2013/02/12/kiji/K20130212005181860.html) to further dial back its participation in the DSLR market, or perhaps even withdraw entirely. Today, the company has been quick to respond, issuing a formal statement denying these rumors. According to Japanese tech blog Digicam Info (http://digicame-info.com/2013/02/post-465.html), the story first broke yesterday in the Society section of Sports Nippon's Sponichi Annex site. An article from...
(read more) (http://www.imaging-resource.com/news/2013/02/13/olympus-denies-rumors-it-will-scale-back-or-exit-dslr-business)

More... (http://www.imaging-resource.com/news/2013/02/13/olympus-denies-rumors-it-will-scale-back-or-exit-dslr-business)