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Zobacz pełną wersję : [DPR] Design, looks and desire: Olympus does it again



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1.02.16, 17:50
https://forum.olympusclub.pl/imgimported/2016/02/P1130006_5_copy-1.jpeg
źródło (http://www.dpreview.com/files/t/articles/e54218a4cc2d432eb3189510ca46a2f5/P1130006_5_copy.jpeg)


You really can't tell whether a camera is any good just by looking at it. Some people do indeed think that they can, but they will be people who admit quite openly that they know nothing about cameras. To those unfamiliar with the market, and the reasons we need different body shapes, some cameras will simply look more 'professional' than others. And bigger cameras will inevitably be considered much more serious than those whose designers have gone to great lengths to make compact.
Colorful cameras are obviously less credible than ones that have silver bits on them, and infinitely less credible again than ones that come cloaked entirely in matte black. Chrome and silver can make some believe the subject of their gaze is antique, and those that have no fancy knobs or shiny bits may be considered simply old-fashioned.
Our use of Leica rangefinders when I worked as a cruise ship photographer prompted more than one jolly passenger to remark that there seemed to be no relationship between the extortionate prices the company charged for pictures and the state of the old-fashioned equipment we were forced to use. The passengers believed that our featureless, sparkle-less, prism-less, block-shaped cameras, that we had to focus ourselves, were relics of a former era. That indeed we were using M4s in 1991 instead of the M6s of the day is neither here nor there, as they essentially both look as ancient as each other. When we explained that these cameras cost of lot of money the response was generally that perhaps we should take our mother shopping with us to avoid being ripped-off.

It's expected that the uninitiated will make quick decisions about a camera just by the way it looks, and in many cases to base a buying decision on its visual credentials. Serious enthusiasts and professional photographers would never do that of course. That

Więcej... (http://www.dpreview.com/opinion/9256567720/design-looks-and-desire-olympus-does-it-again)